BRANDS
Six names we are willing to defend.
We stock fewer brands than most shops. Each one below has a formulation record worth reading, not just a marketing budget.
SINCE 1894
Johnson's
The tear-free standard, reformulated fragrance-free in 2023.
2 products in stock
SINCE 1945
Aveeno Baby
Colloidal oatmeal specialists — the eczema-prone default.
1 product in stock
SINCE 1947
Cetaphil Baby
Dermatologist-first, minimal ingredient lists.
1 product in stock
SINCE 1975
La Roche-Posay
Ceramide science for very dry, itch-prone skin.
1 product in stock
SINCE 1950
Mustela
French cold creams built for wind and hard water.
1 product in stock
SINCE 2019
Mama Junction
Our own line: oat balms made in small batches in Hyderabad.
1 product in stock